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Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform.   The app, which has been described as a mix between Snapchat and Musical.ly […]

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There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

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Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people.   A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]

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China may have hundreds of social media platforms but there is only one that most marketers are interested in. With a global monthly active user base of 938 million people, WeChat is impossible for marketers to ignore.   However, launching and maintaining an Official WeChat Account is not an easy process and it can represent […]

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Jinri Toutiao, one of China’s most popular news apps’, has released its 2016 performance report revealing it has more than 700 million users daily active users. The app ranked higher than Tencent News in Q1 2017 for weekly active users (WAU) and is predominantly used by China’s lucrative audience of men aged 18 – 30 years […]

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Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create strategic partnerships with smaller apps and social media platforms? The 846 million active users on WeChat are hard to ignore, but the costs required to stand out are making the platform less attractive, particularly to […]

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The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, and attracted hundreds of popular online superstars like Papijiang(Papi酱),  Zhangday(张大奕eve), Aikelili(艾克里里), Wangnima(王尼玛) to the forum. Zhangday(张大奕eve) appearing at the Weibo Online Superstars Forum Previously called KOLs or even Grassroots Journalists or Citizen Journalists, the group […]

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Everyone wants to know how to succeed in marketing to the Chinese, and with Chinese consumer spending expected to triple to $6 trillion by 2020 (compared with flattening Western markets) as projected by Boston Consulting Group and reported in Jing Daily,  it’s no wonder! But succeeding in China is not as easy as it may first […]

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