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The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more and more brands target this attractive audience, the need to define which Chinese audiences to target has become even more important.   While the majority of companies are focused on targeting specific segments of China’s […]

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Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands?     Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]

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United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month.   New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]

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Brands need to go beyond China’s dominant ecommerce platforms if they wish to connect and engage with Chinese consumers.   Tmall and JD.com have become so large and competitive that brands wishing to cut through the clutter need to consider other more targeted options if they wish to achieve success.   While, China’s ecommerce market […]

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