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How can Western Marketers convert social conversations to direct sales?

China is in the midst of a social commerce revolution. The explosion of online payment systems such as Alipay and […]

UMS presents lecture at University of Nottingham

UMS Founder and General Manager Jessica Miao recently attended Nottingham University China Campus to present a keynote lecture on digital marketing. […]

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism […]

UMS founder Jessica Miao makes list of Top 100 Innovative Women

Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top […]

The top Chinese social media apps for SME companies

Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create […]

UMS delivers social media expertise at NZ-China business forum

Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, […]

How NZTE built a WeChat database of kiwi-loving Chinese consumers

New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. […]

How NZ brand ecostore tripled sales on Singles Day

New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s […]

UMS share WeChat tips at Kiwi Week Shanghai

When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the […]

Six tips to launch your brand in China

China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative […]