Leave a Message

Latest Articles

Report: The most popular Tourism and Travel brands on WeChat

A post about New Zealand’s new five-year visa for Chinese travellers was the most viewed WeChat post in the Tourism […]

UMS founder Jessica Miao makes list of Top 100 Innovative Women

Jessica Miao, a Founder and General Manager of social media company UMS, has been named on a list of the Top […]

The top Chinese social media apps for SME companies

Is it time for brands to stop trying to compete with all the noise on WeChat and Weibo and create […]

UMS delivers social media expertise at NZ-China business forum

Businesses should ensure they have robust long-term investment strategies for Chinese social media channels if they wish to be successful, […]

How NZTE built a WeChat database of kiwi-loving Chinese consumers

New Zealand Trade and Enterprise has built a database of over 60,000 Chinese consumers who are actively buying kiwi goods. […]

How NZ brand ecostore tripled sales on Singles Day

New Zealand brand ecostore used live streaming technology and social media to triple sales and achieve marketing success on China’s […]

UMS share WeChat tips at Kiwi Week Shanghai

When it comes to social media there’s a lot of opportunity for companies in China but WeChat is one of the […]

Six tips to launch your brand in China

China’s affluent middle class is spending more and more time shopping online. How can western companies engage with this lucrative […]

Behind the Great Firewall: Understanding China’s social media landscape

Every conversation about social media in China starts the same way. No Facebook. No YouTube. No Twitter. For many, China’s […]

Weibo Pioneering the Chinese Online Superstar Industry

The Online Superstar Forum held by the leading China social media platform Sina Weibo was recently held in June 2016, […]