Leave a Message

Trends

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

Read More

  With all the hype around WeChat these days, it’s easy to forget about Weibo, however do so at your peril, as there’s still plenty of life in the micro-messaging app.   WeChat has captured the nation’s attention and screen time, with the average user spending more than one hour a day on the app. […]

Read More