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United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

Popular

How to maximise your social media investment using the 3 C’s

Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment.   The key is using the 3 C’s: Community, Content & Commerce.   Companies need to create and maintain a community of consumers who […]

How brands can maximise Golden Week to target Chinese travellers abroad

  As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese […]

UMS Australia appoints Business Development Manager for growing Melbourne office

  United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office.   Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.  Yi will be based in UMS Melbourne office and will work alongside UMS […]

Recent Posts

Disruption, Sustainability and how brands can adapt to the China market

UMS CEO Jessica Miao recently joined a panel discussion which explored the impact of digital innovation on industry and business and how brands can be more sustainable.   In this blog, she shares her thoughts on how businesses can ensure they establish and maintain sustainable strategies in China.   In China, we define a “sustainable” […]

Food for thought: The challenges F&B brands face in the China market

UMS CEO Jessica Miao recently spoke on a panel at an AustCham Shanghai event discussing the opportunities for international Food & Beverage brands in the China market.   The discussion highlighted some of the major challenges F&B brands face when preparing digital marketing campaigns for the China market.   Jessica identified four key points that […]

JD.com’s 6.18 Festival – China’s other major shopping event

  You’ve no doubt heard of Singles Day, otherwise known as 11.11 the online shopping extravaganza is one of the biggest sales events in the Chinese calendar. Not only does the event break sales records each year in China, it also eclipses all other sales events globally, including the US Black Friday and Cyber Monday […]

How education institutes can target China’s lucrative audience of overseas students

Chinese students and their desire to study abroad is a major drawcard for Australian and New Zealand education institutes. In 2017, 608,400 Chinese students chose to study abroad, an increase of nearly 12% over the previous year, with the majority of those students self-paying for the experience.   For Chinese students, and their parents, studying […]

UMS can help your business access up to $50,000 to grow in China

  United Media Solution (UMS) can help your business to supercharge its Chinese business activity after winning a coveted place in the Victorian Government’s Boost Your Business Program.   As a Registered Service Provider in the Asia Gateway Voucher Program, UMS clients can receive up to $50,000 to support the development and implementation of their […]

UMS joins Victorian Government’s Boost Your Business Program

United Media Solution (UMS) will help Australian clients to supercharge their Chinese business activity after winning a place in the Victorian Government’s Boost Your Business Program.   The program, which sees the state government support Victorian businesses to assist their growth, scale, diversity and productivity, will enable UMS to offer clients’ government funding to pursue […]

UMS appointed by Pāmu as Chinese digital marketing partner

United Media Solution (UMS) has been appointed by Pāmu, to create and manage its digital marketing presence in China.   Pāmu, which is the brand name for Landcorp Farming Limited, is a recognised leader in New Zealand’s agricultural sector. They are sheep, beef, dairy and deer farmers, selling to most of New Zealand’s largest national […]

UMS embarks on educational drive to boost awareness of China opportunities

  UMS has launched an educational program in a bid to promote greater awareness of the many and varied opportunities of the China market.   The program will see the agency’s key staff presenting and attending a range of events throughout April and May across Australia and New Zealand.   The program begins with UMS’ […]

DU’IT looks to bolster awareness in China with digital marketing campaign

  DU’IT, the skincare brand owned by Orbis Australasia Pty Ltd, has launched an integrated digital marketing campaign to boost the brand’s awareness and sales in the China market.   DU’IT worked with digital marketing agency UMS to launch digital and social media activity targeting Chinese consumers.   The campaign harnessed the brand’s WeChat Official […]

UMS appointed by Bundaberg Brewed Drinks to manage Chinese digital marketing account

United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Bundaberg Brewed Drinks, to create and manage its digital marketing presence in China. Bundaberg Brewed Drinks is an Australian family business, which has produced a drink range including the iconic Bundaberg Ginger Beer. The products are sold in more than 50 […]