Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.
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UMS has launched a tool to help marketers aggregate and analyse their fans WeChat data to help create more effective and targeted social media marketing campaigns.
The Social Intelligence Cloud Engine (SICE) is a new tool, developed by UMS, which provides insights into user behaviours across Tencent’s entire ecosystem.
SICE enables marketers to drill down into WeChat data to better understand their fans behaviours and preferences. Using SICE brands can acquire, aggregate, analyse and adapt their social media marketing campaigns to ensure they more accurately and precisely target consumers throughout the customer lifecycle.
Becty Yan, Deputy General Manager, UMS China, said, “It’s no longer enough for brands just to have a presence on social media. Marketers need to be actively engaging with their audience and ensuring these communications are optimised for the users’ behaviours.
“We have launched SICE to help our clients to ensure their social media marketing strategy continues to deliver strong return on investment. SICE enables us to help our clients to adapt and evolve campaigns and strategies in real time, while also providing insights into how to maintain ongoing conversations with audiences.”
Jessica Miao, Chief Executive Officer, UMS, said, “SICE helps to provide our clients with a comprehensive view of the WeChat ecosystem for the first time. This WeChat data, combined with Tencent’s big data, and a brand’s existing insights and CRM will help us create targeted end to end communications that will deliver on KPIs and drive revenues.”
Learn more about SICE in the presentation below
The daigou market is booming in Australia as brands use these channels to sell their products to China’s big spending consumers, however, as more marketing spend goes to daigou, are Australian brands are forfeiting their future business in China? The appeal of daigou is easy to see. Organised individuals or networks who facilitate the buying […]
Health awareness among Chinese consumers has been rising steadily for the last few years. As China’s middle classes have seen their disposable incomes increase in size, so too have their waistlines, leading to an increase in overweight people. A report by McKinsey revealed 30% of Chinese adults (or 320 million people) are overweight, while […]
The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more and more brands target this attractive audience, the need to define which Chinese audiences to target has become even more important. While the majority of companies are focused on targeting specific segments of China’s […]
Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping festival a good idea for brands? Alibaba’s 2018 11.11 event once again eclipsed all records from previous years with sales surpassing $155 million (RMB 1 billion) within the first 20 seconds and $1 […]
The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class Chinese consumers increasingly develop a palette for wine. The growth is particularly good news for Australian wine brands, which have seen a 51% increase in exports to China in the last year to reach […]
United Media Solution chief executive officer Jessica Miao has been honoured among a list of technology entrepreneurs in Ningbo. Miao was ranked as a Top Ten Young Tech Entrepreneur in the awards, which aim to reward the excellence of young and innovative start-ups and entrepreneurs in Ningbo’s Yinzhou District. The awards were issued […]
United Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand residents. The three-month internship is open to undergraduate students majoring in media, communications, public relations, business and/or marketing and will start in February 2019. UMS has teamed with ANZF to provide New Zealand […]
United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai this month. New Zealand Trade Pavilion at CIIE United Media Solution worked with long standing client New Zealand Trade & Enterprise (NZTE) to create a digital platform for the event. CIIE attendees were invited […]
United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and beverage brand consultancy, have formed a strategic alliance to expand the reach and capabilities of each organisation. The alliance brings together two of China’s leading marketing consultancies to provide clients with insights, brand strategy, […]
China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the offline and online retail experiences, is not only changing the way consumers shop and buy products, but also how they experience brands. In the first of a series exploring the Future of Retail in […]
Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise in imports, driven by growing consumer demands is providing huge opportunities for foreign companies like those in Australia and New Zealand. While the growth is coming from across the country, it is particularly driven […]
Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, as they increasingly target this booming market. Australian businesses are stepping up their focus on China as local exports to the world’s largest retail market surged 40% in June to reach $10.34 billion – […]