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United Media Solution BLOG

United Media Solution BLOG

About

Each month this blog will share the latest insights, trends, and data about the China market. It will also showcase social media reports and case studies to reveal the strategies that brands are employing to find success in the Middle Kingdom.

As a valued friend of United Media Solution (UMS), we want to help you stay up-to-date with China’s unique and fast moving market.

If you need to talk to China, talk with us!

Popular

Does my brand need a WeChat Mini Program?

  With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality and services without leaving […]

How to maximise your social media investment using the 3 C’s

Social media success in China can be an overwhelming, expensive and time-consuming investment. However, UMS has created some practical tips to help clients make the most of the social media investment.   The key is using the 3 C’s: Community, Content & Commerce.   Companies need to create and maintain a community of consumers who […]

UMS appointed by Primary Collaboration New Zealand to grow NZ brands in China

United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed by Primary Collaboration New Zealand (PCNZ) to build its digital presence in China.   PCNZ is a collaboration by New Zealand’s primary industry producers, from the farming, seafood and horticulture sectors, which aims to increase brand awareness for member brands and […]

Recent Posts

Does my brand need a WeChat Mini Program?

  With more than one million Mini Programs available on WeChat, users need never leave the app, making it an essential for brands and marketers.   WeChat Mini Programs are ‘mini-app’ which exist only within the WeChat ecosystem. The small applications operate like “lite-sized apps” enabling users to access app functionality and services without leaving […]

UMS appointed digital marketing partner for Australia’s luxury department store Harrolds

  United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China.   Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work with UMS to position […]

As WeChat’s community ages, marketers need to get strategic to target millennials

WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, who are embracing the app.   The silver generation, those aged over 60 years, spend more than 80% of their data traffic on WeChat, this compares with people aged 18-35-years-old which spend just 6.8% of […]

UMS appointed digital marketing partner for Orbis Australasia’s DU’IT brand

  United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage digital marketing for its skincare brand DU’IT.   DU’IT is a dry treatment skincare brand which specialises in functional products for face, hands, feet and babies. UMS is tasked with providing a number of digital […]

UMS Australia appoints Business Development Manager for growing Melbourne office

  United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office.   Tang Yi joins as Business Development Manager, responsible for driving new business growth with Australian companies looking to target the China market.  Yi will be based in UMS Melbourne office and will work alongside UMS […]

How brands can maximise Golden Week to target Chinese travellers abroad

  As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of these high spending travellers expected to travel overseas to Australia, New Zealand and the UK, it presents huge opportunities for marketers. Savvy brands which leverage social media platforms with location-based marketing to engage with Chinese […]

Is change the biggest change impacting brands in China?

  UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape.   This week I was asked to present as part of a Digital Marketing Insights event co-hosted by the Chambers of Commerce of Australia, Britain, Canada, Switzerland and Benelux. The event featured Chinese marketing leaders discussing the opportunities for marketers […]

Is short-form video app Douyin right for your brand?

Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, which is called Tik Tok in other markets, has skyrocketed in popularity in China with consumers embracing the short video platform.   The app, which has been described as a mix between Snapchat and Musical.ly […]

Buying influence in China – A beginner’s guide to KOLs

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of advertising messages and their preference for word-of-mouth marketing, has created the perfect environment for KOLs to thrive.   China’s KOLs have amassed huge power and influence in the market and many Western marketers are keen […]

UMS in the press: University of Canterbury profile student alumni Jessica Miao

UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s tomorrow’s leaders student profile series.   Christchurch’s University of Canterbury holds a special place in the history of UMS. The University was the meeting place for the agency’s founding partners with Miao, who was studying […]