United Media Solution (UMS), a leading Chinese digital marketing agency, has been appointed by Bundaberg Brewed Drinks, to create and manage its digital marketing presence in China.
Bundaberg Brewed Drinks is an Australian family business, which has produced a drink range including the iconic Bundaberg Ginger Beer. The products are sold in more than 50 countries globally, with China an increasingly important market for the company.
Bundaberg has appointed UMS to establish a social media presence and social media marketing strategy to promote the brand and its products to Chinese consumers.
UMS will be tasked with launching and managing a WeChat account for the brand as well as creating and executing digital marketing activities to align with offline promotional activity. UMS will be responsible for growing Bundaberg’s social media following and driving brand awareness and engagement among Chinese consumers.
Jessica Miao, Chief Executive Officer at UMS, said, “We are delighted to be working with Bundaberg to help them grow their brand in China. Chinese consumers have a real appetite for Australian brands and we believe they will respond positively to Bundaberg’s heritage and brand story. We are looking forward to helping Bundaberg tell their story to Chinese consumers and helping the company build a loyal community of fans.”
Melanie Adams, Content Manager at Bundaberg Brewed Drinks, said, “UMS have a proven track record, successfully introducing Australian brands to consumers in China. Partnering with UMS will allow us to share our Aussie roots and family business ethos with a market that really cares about the real ingredients in their food and drinks. We’re looking forward to a great future in China with, not only our world-famous Ginger Beer, but also other brews within the Bundaberg range.”