United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital marketing presence in China.
Harrolds is a world-renowned and award-winning luxury retail destination with stores across Australia including flagship spaces in Melbourne, Sydney and the Gold Coast. Harrolds will work with UMS to position the brand as the premier shopping destination for Chinese consumers seeking luxury brands in Australia.
UMS will be tasked with building Harrolds’ brand awareness by engaging with Chinese consumers, both in Australia and China, via social media channels. UMS will be responsible for creating, launching and managing an official Harrolds WeChat.
Jessica Miao, Chief Executive Officer at UMS, said, “We are delighted to be working with Harrolds to help them grow their brand in China. The luxury market is a big growth market in China, with consumers seeking out luxury brands and premium products. We look forward to helping Harrolds to build a community of loyal fans in China.”
Karina Welch, Marketing Manager, Harrolds, said, “The China market represents a significant opportunity for our brand and we are excited to partner with UMS to assist us in launching the official Harrolds WeChat account. UMS have demonstrated a strong understanding of our target consumers, which comes from the agency’s established presence in the China market.”