United Media Solution (UMS), New Zealand’s leading Chinese digital marketing agency, has been appointed to help tourism company Tourism Holdings Limited (thl), to connect with Chinese travellers.
thl is the largest RV rental operator globally, its fleet includes the Maui, Britz and Mighty brands in NZ and Australia, Road Bear and El Monte brands in the USA, Just Go in the UK, as well as the campervan peer-to-peer sharing platform Mighway.
UMS will be responsible for creating and implementing thl’s Chinese social media strategy to improve awareness of the company and its brands among Chinese-speaking travellers.
In addition to promoting the thl brands to travellers visiting New Zealand, UMS will also be responsible for promoting thl’s global RV services across the Australia, USA and UK.
UMS will be tasked with managing thl’s official accounts on WeChat and Weibo, as well as video websites such as Youku, Tencent Video and Miaopai. UMS will also oversee community management for campervan enthusiast in New Zealand, Australia and the United States.
Jessica Miao, Chief Executive Officer at UMS, said, “thl is a leading tourism company and we are excited to work with the thl team to help Chinese speaking travellers to connect and engage withthl’s brands and products.”
“With China’s outbound tourists expected to reach 130 million people this year, the opportunities for thl across its four key markets – New Zealand, Australia, US and UK – are significant. We look forward to helping thl’s brands grow their awareness and fans in the coming months,” said Miao.