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Marketing to Chinese consumers – the 3 audiences you need to consider

The spending power of Chinese consumers continues to be a lucrative drawcard for foreign and international companies, however, as more […]

Is the Alibaba 11.11 event worth it for brands?

Alibaba’s annual Singles Day e-commerce festival generated a record $30.8 billion (RMB 213.5 billion) in sales, but is the shopping […]

How to market wine to Chinese consumers

  The Chinese are not traditionally known as big wine drinkers, however, China’s wine market is thriving as middle class […]

UMS CEO awarded Young Tech Entrepreneur award

United Media Solution chief executive officer Jessica Miao has been honoured among a list of technology entrepreneurs in Ningbo.   […]

UMS partners with Asia New Zealand Foundation for intern program

United Media Solution (UMS) has partnered with the Asia New Zealand Foundation (ANZF) to offer an internship to New Zealand […]

UMS at China International Import Expo (CIIE)

United Media Solution enjoyed a strong agency and client presence at the inaugural China International Import Expo (CIIE) in Shanghai […]

United Media Solution and The Silk Initiative announce the formation of a Strategic Alliance

United Media Solution (UMS), the leading Chinese digital marketing agency and The Silk Initiative (TSI), a leading Chinese food and […]

Future of Retail: Starbucks Reserve Roastery

  China is home to the world’s largest retail and e-commerce markets. The arrival of new retail, which integrates the […]

Moving beyond Tier 1: Marketing opportunities in lower-tier cities

Over the next five years China plans to import more than US$10 trillion worth of goods and services. This rise […]

Australian companies ask what do Chinese audiences want?

  Australian companies are seeking a greater understanding of what Chinese consumers want and how best to engage with them, […]