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Does my brand need a WeChat Mini Program?

  With more than one million Mini Programs available on WeChat, users need never leave the app, making it an […]

UMS appointed digital marketing partner for Australia’s luxury department store Harrolds

  United Media Solution (UMS) has been appointed by Harrolds, the luxury department store, to create and manage its digital […]

As WeChat’s community ages, marketers need to get strategic to target millennials

WeChat’s user base is aging. Much like Facebook, the social network’s growth is coming from China’s seniors, or ‘silver generation’, […]

UMS appointed digital marketing partner for Orbis Australasia’s DU’IT brand

  United Media Solution (UMS) has been appointed by Orbis Australasia as one of its partners to create and manage […]

UMS Australia appoints Business Development Manager for growing Melbourne office

  United Media Solution (UMS) has expanded its Business Development team, as it continues to grow its Melbourne office.   […]

How brands can maximise Golden Week to target Chinese travellers abroad

  As Golden Week approaches, masses of Chinese consumers are preparing to travel for the week-long holiday. With many of […]

Is change the biggest change impacting brands in China?

  UMS CEO Jessica Miao reflects on the biggest change in China’s digital marketing landscape.   This week I was […]

Is short-form video app Douyin right for your brand?

Forget live streaming and long video content, it’s all about short-form video and China’s hot new app Douyin.   Douyin, […]

Buying influence in China – A beginner’s guide to KOLs

There’s no denying the power and influence of China’s Key Opinion Leaders (KOLs).  The combination of Chinese consumers distrust of […]

UMS in the press: University of Canterbury profile student alumni Jessica Miao

UMS Chief Executive Officer Jessica Miao has been profiled by The University of Canterbury as part of the education institute’s […]